Compare
Apex vs voicemail
This is the real comparison. Not us against another tool — us against doing nothing, which is what voicemail is.
Side by side
What happens when a customer calls
| Apex | Voicemail | |
|---|---|---|
| Picks up | Under a minute, 24/7 — nights, weekends, while you're on a job | Never — that's the point of it |
| Caller leaves their details | Name, number, job — captured every time | ~80% hang up without a message and don't call back |
| Books the job | Straight into your calendar while the caller is on the line | No — they call the next shop on Google |
| Missed-call text-back | Automatic — "Sorry we missed you, want to book?" | No |
| Speaks your customer's language | 20 languages with auto-detect — Punjabi, Hindi, Urdu, French, more | A beep. It's fluent in beep. |
| Monthly cost | From $149 CAD — one saved job covers it | $0 on the bill. $600–900+ in lost jobs. |
The math
Two jobs a month
Say your average job is $300–450 — a service call, a brake job, a facial package. Miss two of those a month to voicemail and you're out $600–900. Every month. Quietly, because the phone never tells you what it didn't catch.
Launch is $149/mo. If it saves one job, you're ahead. If it saves two, it paid for itself four times over. That's the whole pitch — the rest is detail.
Be honest
When voicemail is fine
If you answer every call yourself and your customers are happy to wait when you can't, keep your money. If you're booked out six weeks and don't want more work, voicemail is a perfectly good filter. And if you're not sure how many calls you're missing, that's fixable for free — start on the Starter app, watch the numbers for a month, then decide with data instead of our say-so.
Hear it first
Hear what your callers would get instead
Ninety seconds, in your browser. Compare it to your voicemail greeting. We'll wait.