Review Engine
IncludedGoogle review asks + AI reply drafts. Free on Launch and up — $29/mo on Starter.
DetailsDone-for-you setup on all paid plans
All prices in CAD
Start free. Pay when the phone
starts paying for itself.
Run your shop on the free Apex Ops app — invoices, HST, client portal. Add the AI front desk when you're ready to never miss a call. Every paid plan includes the app, portal, and a weekly money report.
US “flat $199/mo” plans are ~$270 CAD. Our Launch is $149 CAD with real included minutes — Growth ($299 CAD) is the fair compare when they pitch unlimited voice-only.
Starter
$0/mo CAD
Run the shop — free ops app
- CRM + jobs board
- Estimates → invoices, HST tracked
- Client portal + free card site
- Expense logging + receipt scan
Free caps: 40 invoices, 50 SMS, 2 seats /mo
Get Starter freeLaunch
$149/mo CAD
Setup included — done for you
Never miss a call or lead
- Everything in Starter
- AI receptionist 24/7 · 20 languages
- Missed-call text-back (300 SMS)
- Review Engine included
150 voice min included · $0.40/min after
Get LaunchMost popular
Growth
$299/mo CAD
Setup included — done for you
Get paid faster
- Everything in Launch
- Invoice chase + quote follow-up
- Deposits + pay-by-link on invoices
- WhatsApp channel · 800 SMS
- 2 Process Packs included
300 voice min included · $0.40/min after
Get GrowthScale
$599/mo CAD
Setup included — done for you
Run the whole shop
- Everything in Growth
- 2 locations · 4 packs + digest
- Weekly money report
- Same-day outage support
600 voice min included · $0.40/min after
Get ScaleCompare
What you’re actually choosing
Not another chatbot. A front desk plus the app your shop runs on.
| Apex | Answering service | Part-time receptionist | Website chatbot | |
|---|---|---|---|---|
| Answers the shop phone | Yes — 24/7 AI | Yes — humans on script | Only when scheduled | No |
| Books / texts follow-ups | Yes | Sometimes | Yes | Web only |
| Ops app + customer portal | Included — invoices, HST, approvals | No | No | No |
| Typical cost | Free–$599/mo | Often $300–800+/mo | $2,000–2,800/mo | Cheap, wrong channel |
| Wired to your tools | Calendar, CRM, SMS, packs | Rarely | Manual | Site widget only |
| GTA done-for-you | Yes | Call centre | You hire/train | DIY |
All-in examples
What shops typically pay
Base plan + light overage. A part-time receptionist runs $2,000–2,800/mo for limited hours.
Launch
~$149–200/mo
Growth
~$299–380/mo
Scale
~$599–700/mo
Clinics: we handle scheduling and communication only — not patient health records. PIPEDA/PHIPA-aware. See Dental & medical.
Add-ons
Process Packs — easy to add
From $29/mo. Review Engine is included free on every paid plan. Click through to request any pack on the Solutions page.
Invoice Chaser
$49Overdue AR → SMS/email ladder. Included in Growth.
Add packJob Status
$39Stage change → customer text.
Add packShop Floor bundle
$89Job Status + Parts ETA + Reviews.
Add bundleFAQ
Pricing objections — answered
Are these prices in CAD?
Yes — all Apex plan prices are Canadian dollars. A US “$199/mo flat” voice plan is about $270 CAD. Launch at $149 CAD is lower for light shops; Growth ($299 CAD) is the fair compare when someone pitches unlimited minutes for voice-only.
Is the Starter app really free?
Yes. Apex Ops Starter includes CRM, estimates → invoices with Ontario HST tracking, a client portal, and a free one-page business site. Free-tier monthly caps apply (40 invoices, 50 SMS, 2 seats). Card fees and SMS overage are pass-through. Upgrade to a paid plan when you want the AI front desk.
Why not unlimited minutes?
Voice AI has a real per-minute cost. Included buckets (150 / 300 / 600) keep slow months cheap; busy months you pay $0.40/min for what you actually use — instead of baking whale usage into everyone’s flat rate. We don’t silently throttle “unlimited.”
Who sets it up?
We do. Every paid plan includes done-for-you onboarding — number and agent config, calendar and CRM wiring, and go-live testing — so you can stay focused on the work that matters.
Is there a contract? Can I cancel?
Month-to-month after go-live. Cancel anytime with notice — we hand over data and help you transition. No hostage software. (Founding pilots may agree a short minimum so we can learn — Michael will say so upfront.)
Is $0.40/min overage a lot?
You get included minutes first (150 / 300 / 600). Overage is only after that — roughly the cost of one missed repair approval or lead, not a hidden monthly fee. Slow months stay at the base plan.
What about dental / medical privacy?
We automate scheduling, reminders, and patient messaging — not charts or diagnoses. We do not store patient health records. PIPEDA/PHIPA-aware. Details on the clinic page.
How many languages?
20 languages with auto-detect — English, French, Hindi, Punjabi, Urdu, Spanish, Arabic, Mandarin, and more. The caller speaks; the AI matches. Try it on the live demo (switch mid-call if you want).
Call quality and accents?
We tune the agent on your scripts and test before go-live. Edge cases escalate to a human or voicemail path you approve. Hear the live trades/auto demo first.
See it answer a real shop call
Hear the demo — then we’ll set you up so you can focus on what matters.